Today, we’re excited to introduce you to the new look of Ziggi’s Coffee! Over the next few weeks, you’ll slowly start to see our new logo design and other branding elements appear at all of our existing and future locations.
Why the change?
At Ziggi’s, we’re all about fresh. From our locally-roasted coffee to the tasty local foods we serve. Our business has evolved over the past 12 years from just the coffee shop on the corner of 4th and Main Street in Longmont, Colorado to so much more!
With our new unique identity, we’re not only able to distinguish ourselves among the sea of other coffee shops, we’re also able to expand on our story and showcase the commitment that goes into our craft.
What does the new logo design represent?
Ziggi’s has always been dedicated to serving only the highest-quality coffee and handcrafted beverages since opening our first location in 2004. To mirror that commitment, our new logo design is inspired by the meticulous attention to detail that goes into making each of our drinks.
The white spirals intertwined with the subtle, yet recognizable, Ziggi’s “Z”, which is a nod to our roots, represents the delicate swirls of milk that emerge when skillfully poured into a cup of coffee or espresso. The new visual not only communicates the dedication to our craft, but also exemplifies the experience you can expect when it comes to our quality menu items and service.
Although it’s a new look, that’s all that has changed. All the other good stuff you’ve come to love about Ziggi’s is staying refreshingly the same!